When conducting academic research or a thesis experiment, students collect data from the primary source. The data from past surveys are not used because the product differs. The data gathered during market research is primary as it is tailored specifically to meet the business needs.Īn organization doing market research about a new product (say phone) they are about to release will need to collect data like purchasing power, feature preferences, daily phone usage, etc. This is an important aspect of business strategy that involves the process of gathering information about the target market and customers. This is what will determine what data collection source will be most suitable-an offline survey will be more suitable for a population living in remote areas without an internet connection compared to online surveys. ![]() Also, before choosing a data collection source, things like the aim of the research and target population need to be identified.įor example, when doing a market survey, the goal of the survey and the sample population need to be identified first. ![]() The sources of primary data are usually chosen and tailored specifically to meet the demands or requirements of particular research. Primary data are usually collected from the source-where the data originally originates from and are regarded as the best kind of data in research. Primary data is a type of data that is collected by researchers directly from main sources through interviews, surveys, experiments, etc. We will introduce you to what primary data is, examples, and the various techniques of collecting primary data. These 2 data types have important uses in research, but in this article, we will be considering the primary data type. Primary data is one of the 2 main types of data, with the second one being secondary data. ![]() In other words, we can say that data is the basis of all statistical operations and primary data is the simplest of all data. One of the major elements and basis of statistical research is data collection, where the most basic data that can be collected in this process is primary data.
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